Want to grab your prospective customers’ attention when it comes to marketing? Stay glued to this insightful blog post on how to hire an animator.
In this blog post, we’ll tell you all you need to know about how to hire an animator, the right steps to take, and how to get the best professional for the job.
Stay with us to discover all these and more.
How To Hire An Animator
In this modern era, how businesses do marketing and advertisement has changed and animations are becoming increasingly popular.
One beautiful thing about animations is that they have a way of capturing attention and holding it.
Let us share an experience with you to drive home the point on the captivating power of animations.
We know of someone who was not a lover of animations until she stumbled on the all time favorite animation, MOANA.
Different friends kept asking if she had seen MOONA.
“What kind of movie is it anyway?” she asked. “Oh, I am not interested in animations.”
On a particular day, she was so bored and decided to see the so much talked about animation, and she caught herself watching with rapt attention and hungry delight.
Her love for animations was uncovered, and it was so much fun as the characters were relatable and the pictures were creatively constructed that it appealed to her interest.
This is the secret weapon of good animation.
It has the power to grab people’s attention and, most notably for your brand, turn interests into engagements.
Hence turning prospects into committed customers.
Before we discover how to hire an animator, let’s find out why animations are so important.
Why Are Animations So Important?
Business owners often put their best effort into providing the perfect product or services.
The best of these products can remain as books lying on a shelf for decades with no one paying any attention to them.
This is because they are not properly marketed.
Furthermore, the earlier we realized that selling your products is just or even more important than producing the products in the first place, the better.
Amongst the most effective ways to grab your prospective customers’ attention in this age is using animations created by proficient animators to promote your business and ideas.
To advertise a product or service, explain the concept by using animations to your target audience.
It is an effective way of grabbing their interests to your business and gaining their commitment to what you’re offering.
Animations are likely to promote your sales as compared to videos with real-life characters.
This is because animations do not promote a particular nationality, ethnicity, age, or race.
Hence it appeals to every person irrespective of the region they are from.
A big secret to massive sales is to engage your customers.
The ability to engage them engenders commitment on their part to what you have to offer.
This can be achieved through a very good animation.
It is worthy of note that quality is essential if your animations will help you achieve your marketing goals.
Hence, do all you can to ensure the quality of your animations is nothing short of perfection.
What Are Animations?
Animations are simply pictures in motion created with computer software such as two-dimensional 2D or three-dimensional 3D, which are then illusioned to move.
Simply put, the animation is the art of making inanimate objects appear to move.
It is an artistic impulse used to entertain your people.
Also, the animation is a powerful attention grabber that has the ability to turn creativity into money if used intelligently.
Who is an Animator?
An animator is a creative artist who creates images;
These images are known as frames; they give an illusion of movement called animation when displayed in a rapid sequence.
An Animator is an artist who can creatively tell a story with images.
What Animators Can do for your Business
What a skeleton is to a body is what good animation is to your business.
From your logo to your brand, to the colors that speak about your brand, you must understand that the human mind captures rapid stories, colors, and pure entertainment.
A good animator combines his/her creativity with your brand’s uniqueness and sells this combination to a hungry market.
A good animator can cause a skyrocketing percentage rise in your sales by selling your brand in an appealing and only enticing way.
The professionals are good at integrating current trends and creativity to give you a unique piece of art in animations.
Hence using animations to personify your brand or business can increase traffic, create a positive brand image, and help you reach an even wider audience.
Some of the things an animator can do for your business include;
- animators can create and manipulate images to entertain or inform your target audience/customers.
- Use art and technology to design eye-catching graphics for your websites, logos, and various marketing campaigns.
- Create brand stories by painting pictures with catchy captions that your target audience/customers can relate to.
- Work as an advertising agent or a PR for your business.
Overall, the human mind works dynamically that when prospective customers see video content on a website, they are 100% more likely to spend more time on that website than bouncing off it.
Likewise, social video generates 12 times more shares than text and images combined.
With these statistics, you can tell how hiring an animator to do your marketing videos can help your business.
Advantages of Hiring an Animator
- The main benefit you will derive from hiring a professional video animator is that it will reduce your workload, reducing your stress levels.
- It also saves time.
Rather than you spending time trying to create an animated video for your business, a professional animator can do it quickly and easily.
- You’ll get quality animated videos created by professionals who have a wealth of experience in that field.
- It would help you promote your business in a unique way that captures your brand story and meets your business goals.
- Furthermore, hiring an animator would help you create engaging content that boosts conversion rate and increases your business profitability.
- Simple and creative animated videos can help potential customers understand your products better and increase the chances of buying the products.
Overall, animations are effective marketing tools, and hiring a proficient animator for your business can help you bring your simple ideas to life in a unique way.
Thereby helping you create a unique brand and grow your business.
Having considered some of the benefits of hiring an animator, let’s consider some of the qualities to look out for when thinking of how to hire a good animator.
The Most Important Qualities of a Good Animator To Look Out for
When it comes to hiring an animator, it is not okay to settle for just any professional.
It is very important to look out for certain qualities in the one you are hiring.
Here are some of the most important qualities to look for when hiring an animator.
The animator you plan to hire has to have a unique style of creating animation.
This is an important point to consider as it is what will determine how efficient he/she will be in creating a unique brand and animated content for your business.
Hence, ensure that the animator you hire has a unique style that can grab your attention and that your potential customers.
Creating animations transcend beyond just using 2D or 3D illustration software to create animated content.
A lot of creative imagination needs to be put to work.
This is because the designs created must be appealing and enjoyable to the audience, and only an animator with a creative imagination can pull this off.
Hence, be on the lookout for this quality in the animator you plan to hire if you want the best animation marketing services.
Attention to Detail
You would also want to hire an animator that can pay attention to detail.
This is because a lot of work goes into creating animated content.
Hence, a good animator should be able to focus his/her time and energy to ensure that all the required detail are captured into his/her creations.
Look for animators which previous work experience and good proven track records.
Some animators may have outstanding skills and credentials.
However, they won’t be suitable to take on the job if those skills aren’t a proper match.
Hence, ensure that the animator you intend to hire has previous experience working in a related field to your business.
This tends to make things easier.
Ideally, you want to hire an animator who loves his/her craft and believes in your project.
No matter how good an animator is, if he or she is demotivated and only taking a job to make a quick buck, he/she wouldn’t be a good fit either.
Make sure the animator you hire loves what they do and is looking forward to animating your script.
When viewing their reels(work samples), you should also pay attention to how much passion their work exudes.
Also, your gut feeling plays an important role here.
Another thing you would want to look out for when hiring an animator for your business is the ability to work with the team.
Most times, animators would need to collaborate with other marketing team members to produce quality content to achieve the business goals.
Giving this, hiring a loner animator that thinks he/she knows it all could be bad for your business.
Hence, you would want to give this serious consideration.
Of course, possessing good qualities, creative abilities, and team spirit without the job’s technical skills would be a waste of time.
Hence, the animator you intent to hire should possess the technical skills/knowledge required for the job.
He/she should know how to work with various software/ tools required for the job.
These are some of the necessary skills that you should look out for in an animator.
Now let’s dive right in to discover how to hire an animator to help you with your marketing goals and increase sales in business.
How to Hire an Animator
So you now realize you need an animator for your business, and you understand it has the ability to boost your sales exponentially.
At this point, you might be tempted to hire the next available Animator.
However, remember, whatever is worth doing at all is worth doing well.
There’s a need for proper mental planning.
Of course, depending on your budget, you can choose to learn animation and do it yourself or hire a freelance animator that is, of course, a proficient one.
But how do you find an excellent animator?
Post an Ad with a job description
The more places you post your ad, the more responses you will get.
Ensure you post on relevant platforms.
Give a brief description of your product/service, timeline, budget, job description, and style of animation on your ad.
We’ll consider some of the platforms where you can post these job ads and find animators shortly below.
View and Rate Reels
Ensure you take out ample time to carefully review the reels (work samples) of your prospective animator.
Keep sentiments aside.
Endeavor to look for hidden details about the animator by looking past the appearance of perfection displayed by the various interested animators.
This is because, within a few days, you should get dozens of responses from animators eager to breathe life into your script.
The process of filtering and rating responses can sometimes be overwhelming.
So it is important to be very organized to save time and choose the right candidate for the job.
Rating reels will not come easy for you as a beginner; you can also employ the eyes of a competent individual or friend.
Ensure you avoid per hour payment as you may run into unexpected revisions and pilling up a huge bill.
Endeavor to negotiate a readily available price to pay, not to incur debt on your business.
At the same time, be logical so that you do not hire an animator who is overly cheap and would take any peanut thrown at him and deliver very poorly in the long run.
Where to find the Best Animators to Hire
Want to hire Animator designers?
The following platforms serve as a marketplace for different freelance Animators.
Note, it can be overwhelming if you are not experienced in the field, but with proper planning and application of the aforementioned procedures, you can do just that.
- Up work
- Working Not Working
Managing the Project
After negotiating prices, discussing working conditions, and the project has been awarded, work has started.
You also have an important role to play in the success of the project, and that is managing the project.
Managerial skill is an essential skill required if your project must be carried out successfully.
This is achieved by effective communication and giving feedback.
Giving and receiving feedback is the bedrock of managing your project.
It is crucial is to be able to give and receive feedback most efficiently and professionally.
Managing your project can be exhausting if you choose an amateur animator to save cost, as you may eventually pay beyond your budget.
Hence, above all, it is essential to note that the right animator for the job must have a combination of promptness, professionalism and should require minimal or no supervision.
Conclusion on How to Hire An Animator
Want to double or triple your sales?
Want to catch your customers at the throat and have all of their attention and have them dance to your company’s beat?
Then hire an Animator (of course, an awesome one).
Remember, you require a good story for your animation to deliver a mind-blowing effect on your audience/potential customers.
Therefore, endeavor to use a good storyteller’s services to deliver the desired effect on your prospective customers.
Also, ensure your animations gets to where your prospective customers/target are through carefully targeted marketing techniques.
Why advertise pork to a vegetarian?
Animations are powerful attention-grabbing techniques that can sell your company’s brand to entertainment seeking people.
The ability to make the most of this creativity largely depends on the quality of your animations.
So, use the power of animations you have at your fingertips wisely by hiring a good animator for your business using the guidelines in this blog post!
See also how to hire a blogger for your business.