How to Start a Barbecue Business

How to Start a Barbecue Business

Food is inevitable – in particular, cravings; the world simply cannot do without cravings. This is why we are happy you asked us how to start a barbecue business. Just like any food sub-brand, this is simply always going to be relevant and profitable.

The only problem would be how much profit you can get from it. This is very much dependent on your start, which is why coming here is good.

We will focus on all the things we believe will take your business from idea to being profitable.

The planning and beginning stage of a business is the most important if you are looking to make a profit.

Once that part is gotten wrong, then you most likely will get a lot of things wrong along the line.

It is also going to be difficult for you to correct the mistakes you make from the start.

So, every tip we put here is very important and should not be taken lightly.

Before we talk about these steps, we would like to start this conversation from the food industry and the barbecue business.

We must make sure this business is right for you, and the best way for that is to consider the pros and cons.

You have to look at both to see if the pros outweigh the cons for you – this is how you decide.

The Industry – How to Start a barbecue business

The most important thing about any business or industry is how soon you make a profit and how much it is.

Another important feature is how much you need to invest to expect that profit in the time frame you set.

For the barbecue business, you are going to have to give it a full-time commitment if you want to grow.

On average, you should be looking to invest between $8,550 – $24,100 into the business at the start.

This will give you a profit potential between $44,000 and $220,000 per annum with just 1 – 3 months of building time.

All indications from this are that you are going to be entering a very profitable business.

In general, the barbecue industry in the USA was worth around $4 billion in 2021, and this is going up yearly.

At least for the last five years leading to 2021, there has been a steady 2% increase in the industry size.

The demand for barbecue food has been led by places like Minnesota, Kansas, and Missouri.

At the tail end of this list, you have states like Rhode Island, Massachusetts, and New York.

Clearly speaking, the main reason why you are asking how to start a barbecue business is to make sure you make a profit.

We still want to make sure this is the business for you – so let’s consider the advantages and disadvantages.

How to Start a Barbecue Business – Advantages

Regardless of the business you are looking at – there will always be advantages and disadvantages to it.

Whether you are trying to other people’s products or, you want to start a business from scratch.

We cannot flow or operate without understanding them, and this is why we are starting this conversation from there.

For advantages, we have things like;

  • The fact that it is food means that there will always be a high demand for it.
  • With a barbecue business, there are so many things you can put on your grill, which brings flexibility.
  • Flexibility also comes from the fact that you can decide to own a shop or work from home.


For disadvantages, we really do not have much to go with; a few would include;

  • The need for skill if you want to stand out in the market.
  • There is a lot of competition as this is a saturated market as it stands.
  • The rise in the price of meat is one of the reasons we see some downward movement in the profit graph.
  • An increase in awareness for vegetarians is causing a decrease in demand for barbecue.

How to start a Barbecue Business – 8 Basic Steps

Now, we have an understanding of the barbecue business industry, and now what is left is the steps.

It is important to understand that every step here is important as far as you are looking at success.

Some of the steps you should be looking for when you want to start a barbecue business include the following;

1. Background Research on the Business/Industry

Let us give you an insight into the industry and how it affects us and our environment.

There are so many things you will need to consider as we take you through the process of how to start a barbecue business.

The first is the environment, and this is something we have touched on when we looked at the industry.

You should look at the state first, as your environment will determine if this business is the right one.

Once you have sorted your environment out, the next thing to look at is the industry trends.

What is the most popular trend in the barbecue market, and how can you do it even better?

The goal is to be outstanding, and this is part of what you should be thinking about during this research stage.

The only question that should be constant is how we can go from zero to being number one.

You need to consider your environment and the industry, then combine both of them to see how it would work.

Doing your own research opens you to a whole new way of approaching almost every aspect of the business.

This is why we put it as number one when you are looking at how to start a barbecue business.

2. Work on your Niche and Business Model

Another important aspect of moving from an idea to a full-blown barbecue business is knowing what to do.

The truth is that the industry is one of the biggest you can find in the food market, with so many products.

Some of the potential products for your barbecue business could include;

  • Pork ribs
  • Chicken
  • Beek brisket
  • Sandwich
  • Pulled pork
  • Banana pudding
  • Potato salad
  • Baked beans
  • Fish
  • Cornbread, and more.

The good thing about all these choices you have to make is the fact that you can combine one or two if you want.

Depending on how big you want to start, you could even decide that you want to offer all of the options.

Regardless of what you end up deciding, knowing early how you want to play things is important to your success.

Furthermore, other things to do here will be to decide how you want everything to work.

This starts from where you want to operate your business – Is it from home, or do you want to get an office?

If it is an office – will it be a dine-in, a drive, or a simple kitchen that delivers to doorsteps?

When you have decided on that, then the next thing to consider will be the business model you want to operate with.

For most people in this line, doing things alone is usually the business model they choose, and it has advantages.

That being said, you have to consider the disadvantages too and how it affects you to decide which to do.

In the end, you might decide that having a partner suits you better than going into the business alone.

3. Properly Document Things

You shouldn’t even think of starting a business without a plan – the type of business does not matter.

Everything we have been doing here on this drawing board with you is planning the business – planning is everything.

This is why we cannot talk about how to start a barbecue business without talking about documentation and its importance.

There is no planning without documentation – so you will understand why we mistake one for the other.

There are so many documents you should have while operating any kind of business in the world today.

Our suggestion here is that you should have them all at the start to make things easy for you as you go.

Most people believe that because they are not running a partnership, it is unimportant.

This is funny because our response is always to ask them about their aim of starting the business in the first place.

If profit is your goal, then you need to track sales for profit to be a reality, and documentation is how that works.

So if that helps you with one aspect of things, why not put it into practice everywhere to achieve your goal?

Now as we said, there are so many documents, and some of them would include;

  • Business Overview.
  • Product and services.
  • Executive summary.
  • Market analysis.
  • Financial plan.
  • Sales and marketing.
  • Operations plan.
  • Competitive analysis.
  • Management team.

These are just a few of the documents you will need to make sure you are on the right track.

Focus on all aspects of the business at the start and document as much as you can then.

Note, all of this should be compiled into a comprehensive document called a business plan.

4. Learn and Get Certifications/Licenses

We already said that to stand out, you will need to be skilled with the grill.

Not all grill owners were born with the gift of manning the grill machine with pride and confidence.

Some had to learn, and this is one of our suggestions as you ask how to start a barbecue business.

Before the business kick starts, you should focus on learning all the required skills to be great.

It does not matter if you will start big and have an army of workers doing your bidding.

Knowing how the business is run and how to make what you serve will always be important to customers.

This is a business in the food industry, and that makes it very difficult to run or even start.

You are going to be making food for public consumption, so there are always going to be policies guarding things.

The goal is to make sure you have all these policies and licenses sorted out before you start.

Go from those at the national level to the permits that are local to your environment and have it all.

This will aid the smooth running of your business as the agencies wouldn’t come with warrants when you start.

Discuss and plan for things like renewals of licenses even before you begin.

Overall, putting as many things as you can on autopilot will save a lot of time to be used for something else.

5. Brand Your Business to Stand Out

There are a lot of important things to look at when you consider how to start a barbecue business.

One that is very important will be how you go about branding your business.

Even if we say that no step has preference over the other – we always suggest time is spent here.

The branding is all that the general public would see before, during, and after they purchase your product.

This is why it is a very important aspect of things, and it starts from something as simple as a business name.

Once you have the name sorted out, your next move will be picking out a colour scheme that best represents your band.

You could combine any number of colours here but make sure you have your primary and two secondary colours.

The logo follows this, and these three will form the basis of the branding for your business.

If possible, you should look at hiring professionals for this stage, as it is important to get it right.

The branding professionals tell us how customers buy with emotions, so you need to set up to attract them.

6. Do all the Necessary Registrations

Once branding is set – putting the company out there is the next thing to do on your way up.

The very first thing you should do is register the business and the name of the business you want to run.

This registration protects your business from copyright infringements, amongst the other things it does.

With the registration of your business, you can go ahead to open more accounts for yourself, especially the business.

Financial accounts are the first thing you should do – so that you can separate business money from personal money.

Also, you can open a company mail and, in turn, use that to open social accounts for your business.

It is important to have the name earlier, so you can check if it is coinciding with any name or business out there.

When the business is registered, you should look at getting things like the employer identification number.

The EIN allows you to pay your tax, so registering that also is important at the start.

Registering your business as an LLC, whether or not you have partners come in here as a feature.

By saying LLC, what we mean here is a limited liability company.

It does not matter the business structure – having an LLC protects you from a lot of harm that may arise.

Therefore, if your business is ever going to be sued, your personal properties are protected from judgment.

7. Implement all From the Planning Stage

You have been planning, but at this point, you will need to start putting those plans into action.

From the first stage of doing your research to the documentation and branding stage – everything is implemented here.

You start with implementing the financial plan you have drawn up for the entire business.

Focus on where you plan on getting the capital and the type of business you are going to run.

If you would need a partner, then this is the point where you go out to get one.

To get a loan from the bank, get all the required documents and apply for that loan right now.

Well, if you are taking the funds out of your savings, then it should be transferred into the business account now.

After this is done, setting up your kitchen and location should be the next thing on your list of plans.

This depends on the type of business model you decided to work with from the start.

Working from home will have a different process from going out to rent or buy a space for the business.

Even when you are outside, you will have to set up differently if it is a drive-through.

 A restaurant will take more, but regardless – this is the point you get all that done.

Set up the location after getting it for the business – this involves putting all the equipment you will need.

In all, make sure you have everything you need for lunch because this is the goal of this step.

8. Strategize to Market Your Business

Now, you are ready to launch this business, but that cannot be the only thing that is required.

Remember, you are asking how to start a barbecue business because you want to run a successful one.

Marketing the business is the best way to make all this possible, and there are so many ways to do this.

You could start by looking at the most cost-effective method of using social media channels to promote it.

Earlier, during registration, we talked about opening social media accounts for the business.

This is the time you should put them to use by making posts about the business and building a community of followers.

It will be easy to convert this community into customers who care about pushing your barbecue business for you.

Creating a website is another way to improve the user experience when they interact with your business.

A better user experience has been seen to improve your customer retention rate, so you should look into this.

One of the most common offline methods is to organize a business launch and invite everyone available to attend.

Conclusion for How to Start a Barbecue Business

At the end of the day, it is important to understand that the goal is to have a profitable business.

Now, it is worth reiterating that none of these steps is worth more than another on this list.

This means you should take them all the same way and give the same energy to all of them.

We want you to know that after research and implementation, these are the steps to take for success.

 After that, you may come back here with testimonies about your successful business.

Until then, we suggest you check out our blog for other great articles like this one.