Are you having issues with customers not completing their transactions on your website? Have you thought of ways to deal with this? Have you ever heard of Shop Pay and thought, “What is Shop Pay”?
If you answered yes to these questions, then you need to know what shop pay is and how to use it to your advantage.
Here, we will discuss these, so ensure you read on.
What Is Shop Pay?
Shop pay is an application that enables accelerated single-click checkout and payment methods for merchants and shoppers.
It enables online shoppers or customers to have their payment details saved and ensure faster checkouts with their transactions.
Also, it provides merchants with a way of making sales from different platforms such as Google, online stores, or Facebook while providing their customers with a unique payment method.
Although Shopify owns Shop Pay, a merchant can use the app without having a Shopify store.
Additionally, a merchant can use Shop Pay to promote their local business, allow their customers to split payments into several transactions, and ensure complete transactions.
It gives users the opinion to make payments with their card of choice.
So, people can use debit or credit cards to make payments in stores using the application.
Shop pay is an online shopping assistant that helps online customers and shoppers shop effortlessly and pay quickly.
Since its introduction in 2017, it has become the payment method most used by shoppers and merchants.
How Shop Pay Works – What Is Shop Pay
There is a lot to Shop Pay.
Hence, you need to know all its features to understand how it works.
The following are the major features for consumers:
Cart Filler
The application works to quicken online customers’ checkout process.
So customers only need to fill in payment details once; then, the application will recognise their profile whenever they need to process payment to any online store that has shop pay integrated.
Since their billing information is saved on the application, they need only to click once on the “BuyNow” button when they want to make a purchase.
This will automatically fill in the checkout form and proceed with completing the transaction.
Ultimately, it eliminates swapping out a debit or credit card and filling in names or other details.
Instalments/ Pay In Full
A thrilling feature of the app is the tool that allows customers to choose how to make payments, either everything at once or spread into multiple transactions or fees.
And it works like this:
The customer only needs to;
- Click on the instalment button.
- Choose between full payments at once or payments scattered into an equal percentage of 4 (instalment).
- Select between making payments (the first and the future) with a credit or debit card.
- Follow through with the short identification verification process.
- Agree and accept the terms, and permit the payment on the app.
- For safety measures, the application will send a text with a one-time verification code of 6 digits to the customer’s phone.
The customer is meant to type in the 6-digit verification code into the screen displaying the checkout to process the online transaction.
Otherwise, the transaction will be cancelled.
Unlike credit cards, Shop Pay instalment doesn’t have fees or extra charges for late payments or missing a payment.
Nonetheless, a user might be banned or restricted from using the instalment feature if they pay late.
Past Receipts and Orders Auto Logging
Another interesting feature of this app is that it saves all previous orders.
So, a user can go through their history, viewing items they have purchased, place of purchase, and cost of purchase.
This feature provides users with filter tools and quick searches that they can use to find things and detailed receipts immediately.
Customer and Return Support – What Is Shop Pay
Shop Pay is primarily designed to make online shopping easier for customers.
Hence, it has no direct connection to stores that users visit.
Nevertheless, it identifies and saves stores and links a user is presently shopping on.
As a result, consumer users can access online stores’ resources, provided they shop in the store.
They can easily request a return, start a chat, or go through a store shipping policy using the Shop Pay application.
Local Shop Searching
Customer can personalise their feed using Shop Pay Local functionality.
This feature allows them to search and discover local businesses, and it can also enable them to make specifications on any local business they wish to shop from.
Additionally, you can either pick up from stores or buy from merchants’ online stores with delivery.
Customised Shopping Recommendations – What Is Shop Pay
There is a feature in shop pay that helps to customise your shopping recommendations.
This feature combines data; from your previous transactions and your answers that the app asks you to create a customised feed for you.
Users are not maliciously tracked or spam with advertisements that look like recommendations.
In a nutshell, customers on the Shop Pay app can see recommendations from shops they like, deals with related shops, and check out the trending items they might like.
The following are features specific to merchants:
Marketing Automation
Marketing automation is an amazing feature that merchants get great benefits.
This feature allows merchants to activate automated messages that will be sent to their customers during every step of a transaction.
A few of these automation are:
- Notification of trending products
- Tracking notification of shipment
- Messages of new arrivals
- Send recommendations for trending products
- Hot deals
This feature helps to boost repurchases and conversions through a more updated system.
Performance Tracking
Performance tracking is another great feature designed for merchants.
It involves discovering the speed of customers’ purchases, the general increase in conversion, and the timeframe for delivery of products.
The performance tracking in Shop Pay informs you and the customers of when a customer makes orders, the procession of the order, sending, delivery, and its tracking code.
With this, there will be transparency in how your store runs its sales with its customers.
Store Customization and Complete Checkout
With Shop Pay, you can customise your online store for potential customers.
You can select your customers’ offers, such as express shipping, free shipping, and pickup in stores.
Also, you can provide your customers access to previous orders and recommend products to them.
You can customise other store elements such as store descriptions, cover images and logos, contact methods, and resources for customer support.
Shop Pay Button Placed on Facebook Shop, Online Store, and Google Shopping Pages
You don’t necessarily need to own a Shopify store as a merchant before you can use the app.
This is because Shopify has expanded the usage of Shop Pay beyond the owners of a Shopify store.
Now, a merchant can place a Shop Pay button on different platforms such as Instagram, Google, or Facebook and make sales.
However, Shopify merchants can easily install the Shop Pay button and use it as a payment method on their store and social shopping platforms.
Features on Organized Recommendation Lists
Shop Pay merchant users get to be featured on organised recommendation lists that reach consumers around the world regularly.
Two consumer features, the local shop searching and customised shopping recommendation work on updating the recommendation lists on Shop Pay.
Therefore, these lists are mostly per consumer preference.
Once your store is recommended, it gets the needed exposure.
This feature helps online businesses and stores reach potential customers.
How Merchants Can Use Shop Pay – What Is Shop Pay
The usage of Shop Pay starts with a merchant.
This means a customer cannot use Shop Pay for online stores that don’t authorise this payment method.
If you decide to use the application, you can easily do this.
Shopify owns Shop Pay; therefore, if you have a Shopify store, you just need to visit the Shop website and attach the Shop Pay app to your Shopify store.
If you intend to use the application on another platform, such as Instagram, Google, or Facebook, all you need to do is set up a Shop Pay module.
In a case where you don’t operate with a Shopify store, you would need to add the Shop Channel button on your store.
Shop Pay is an application you can easily install.
However, you need to go through the right channel to install it; by visiting the Shopify website or App Store.
You need to carefully go through all the processes and steps shown to you on the Shopify website or App store to turn on Shop Pay on your store effectively.
To effectively manage your account as a merchant, go to the management settings by clicking on the sales channel.
This will automatically direct you to “shop”.
On shop, you will see the option “settings” from there, managing your account should be easy as you will see different options related to the merchants’ features.
As a result of the amazing features of Shop Pay, making use of it for your store is a sure way to get customers to keep patronising your store.
How Consumers Can Use Shop Pay – What Is Shop Pay
The major function of Shop Pay is to work as an online wallet for shoppers to save their payment detail and information for faster future transactions.
To get and use a wallet, a customer need to download the Shop Pay app.
You cannot download the application from any site, only the Shop Pay website, Google Play Store, and Apple Play Store.
If you visit the website to download it, you will see a download button, click on it, and your download will start.
Or you could scan the app QR Code with your phone’s camera, which will prompt the download.
After downloading the app, open it, and you will be walked through setting up an account.
You will be asked to fill in details such as an email or any other credentials they allow.
When you set up the account, you will be directed to the application’s home page; you will be allowed to import your orders from different sources.
This way, you will easily view your past and current orders in your new account.
On your home page, you will see a search tab that provides a recommended list of products and stores created with your customised preference and location.
You can make purchases and ask product merchants questions directly from the Shop Pay app.
Your account tab will connect to a wallet through a link.
When you make a transaction for the first time, you need to fill in your information.
This information will be saved, so you won’t have to fill in their data or swap out their credit or debit card for future purchases.
Basic Information Required For Shop Pay Consumer Users
The following information is what Shop Pay requires and stores for every user:
- Credit/ debit card details such as CVV code and expiration date
- User’s Mobile phone number
- Shipping details
- Billing details such as users’ address
Benefits Your Customers Will Enjoy While Using Shop Pay – What Is Shop Pay
A merchant must set up Shop pay as a payment method before online customers can use it.
As a merchant who wants to reduce incomplete transactions in your stores and retain and attract customers, you should consider allowing this payment method.
This is because it will be beneficial to both you and your customers.
Some of the benefits your customers will enjoy while making use of Shop Pay to shop include:
Saved Details
Shop Pays saves shipping and billing information, such as user addresses.
As a result, it will save customers time to fill in their details whenever they want to make a purchase.
An online consumer will also enjoy easy checkout on every Shop Pay-powered store when they log in with their address email.
Instalment Plans
Shop Pay also provides its users with the best purchase method while providing instalment plans.
The instalment plans can allow a user to divide their payment into numerous interest-free transactions or makes full payment at a go.
With Shop Pay, an online consumer can divide their payment amount into 4 instalments.
A user might not have their credit score checked; however, they will have to go through identification verification before purchase to avert fraud.
Access to Previous Transactions
Shop Pay users also enjoy easy access to their previous transactions as it ensures that their details and transactions are stored.
They are stored in an organised manner in dedicated places,.
This makes it easy for users to check them with filters or search quickly.
Great Customer Support
Shop Pay is not associated with an online store.
However, it can easily access the resources of a user’s online store.
Hence, the FAQs, support links, and every other resource that an online trader offers will be accessible by a Shop Pay user.
So, a user can use these resources to clarify queries, instigate a return, check out shipping policies, and more.
Benefits Merchants Enjoy While Using Shop Pay – What Is Shop Pay
Since merchants don’t need to have a Shopify store to use this payment method, you can consider allowing it in your store, as it is also beneficial to merchants.
Some of the benefits you will enjoy while using the application include the following:
Automated Marketing
Merchants’ primary use of the application is its automated marketing.
This tool allows you to send programmed messages to your customers after, before, and during transactions.
It helps merchants get more purchases as the rate of repurchases increases.
Performance Tracking
Online traders can track their performance of sales with the application.
With performance tracking, both the merchant and the customers get to see the progress of a sale.
As a result, this feature helps to make your business more trustworthy and transparent.
Customised Store
With the customisation feature of the application, merchants enjoy uniqueness.
Even as different stores use the app, no two stores will look the same if they use the customisation feature.
This will help your brand image to stand out.
Shop Pay; Safe or Not?
Before you rush into anything, you will need to weigh your pros and cons.
Whether you intend to use this application as a user who wants to improve their buying experience or as a merchant who wants to strengthen transactions on their website, you need to be careful.
Hence, the question is whether Shop Pay is safe or not.
Based on research, it is secure to operate with Shop Pay.
This is all thanks to its one-time code verification via SMS test, encrypted fiscal data, PCI compliance and purchasing security.
So you can enjoy a smooth and secure transaction.
Conclusion On What Is Shop Pay
Most online shoppers fail to complete transactions due to poor checkout and payment methods.
As a merchant, this can be a bother.
However, you can work to make buying and selling experience on your store better with Shop Pay.
This application makes online trading more accessible, ensuring swift and easy payment and checkout.
As a merchant, you will also enjoy automated marketing and recommendation benefits.
Any merchant can still use this fantastic app for their stores and other online shopping platforms.
So, you can decide to opt for this.
However, ensure that you check if it is right for your business.
