What Is An Initiative In Business 

What Is An Initiative In Business 

What is an initiative in business? Businesses go through different changes and phases from time to time. These changes are often carried out through certain initiatives the business brings up. When business owners think they need to change the direction of their business, they often implement a business initiative. But the big question now is, “What is an initiative in business”. 

Luckily, this is the question that this article is looking to answer. 

And if you wish to learn more about this topic and how your company can get used to the changes it is bound to encounter at different points, then you are in the right place. 

Here, you will learn what initiatives in business are, their importance, the different types, and even how you can create and implement a successful initiative in your company. 

It promises to be an insightful and educational read. 

And you can only get this information by sticking with us to the end. 

Without further ado, let’s get right into the topic. 

Meaning of Initiative in Business – What is an Initiative in Business 

An initiative in business refers to any campaign a business carries out consciously to change its operations. 

A company that wishes to implement a certain change in the method it operates typically would need to have a plan that it would use to get the desired change. 

This plan is what is known as an initiative. 

Creating and implementing a business initiative is not a day’s job because it can significantly change a business’s trajectory. 

Typically, the company has to consider a lot of factors of the initiative, like goals, budget, timeframe, leadership, and so on. 

They would have to hold several planning meetings to discuss these factors. 

Initiatives are often one-time events that have specific goals and usually have a timeframe (duration). 

They are mostly used to set a business in a new direction, improve its performance and flexibility, or redirect its focus back to its priorities. 

Therefore, they typically focus on core aspects of a company’s operations, like its company culture, corporate responsibility, and long-term strategies. 

You most likely think that initiatives are just like projects. 

Well, you won’t be wrong to think this way. 

Both activities share certain similarities. 

However, despite this, you should know that a business initiative is not a project. 

Projects are more or less one of the many operations of a business. 

They are done routinely, and a company’s daily operations will be significantly affected if major projects are ignored. 

But initiatives are more of a one-time thing. 

They have specific purposes and ensure that a company can handle and adapt to certain changes. 

Types of Initiatives in Business – What is an Initiative in Business 

There are different types of initiatives that you can explore and use for your business. 

Typically, the type of initiative you choose depends on what you wish to achieve. 

This is why you need to properly consider your company’s needs and current situation before you decide on the type to opt for. 

Aside from this, knowing the different types available to you will also make it easier for you to pick the one that will best suit your needs and situation.

This section of this article will now closely examine the main types of initiatives that businesses tend to undertake. 

You should note that these are merely the major and most commonly used types of initiatives in business.

There are still several other varieties apart from these. 

So, you can still explore and find the best type to suit your needs and situation. 

Workplace Improvement 

These initiatives are specially geared toward improving the workplace. 

Workforce improvement focuses on creating a safer, more comfortable, and enjoyable working area for employees. 

Your employees most likely spend most hours of their day in the workplace. 

As a considerate employer, you should do your best to ensure they feel comfortable in this space. 

The thing about creating a conducive workplace for your employees is that it would create a ripple effect of other positive benefits. 

For one, it will help improve employee satisfaction since they would be spending their time in a conducive environment. 

Workplace improvement initiatives can be a very big campaign, like redesigning the entire company building. 

Or it can be something more limited like changing the work desks of your employees. 

You can also use this initiative to implement a particular type of work style, like making the office an open area to aid communication. 

Workplace improvement can also be creating a flexible schedule that accommodates hybrid workers. 

It could be introducing better safety features and guidelines. 

Or taking active measures to ensure your employees stay healthy due to their working conditions. 

As far as the initiative focuses on creating a better working area for employees, then it falls under this category. 


Many companies are now environmentally conscious and taking active steps to reduce the harmful effects they cause on the environment.

So, sustainability initiative is now very popular. 

Companies use these initiatives to introduce sustainable technologies for their processes to reduce their harmful impact on the environment. 

There are so many ways that companies can reduce their environmental impact, like using renewable energy, reducing power use in their office, having an office garden, and so on. 

A company’s sustainability initiative can also be done externally. 

For example, they can carry out environmental campaigns, donate to environmental causes, or partner with environmental organizations to carry out a project. 


Initiatives under this category are typically used to change an organization’s long-term goals, vision, objectives, and operating processes. 

This is a very important type of initiative as it has a lot to do with the actual running of the company. 

Strategic initiatives can be on a big scale and involve the entire organization. 

Or it could be on a smaller scale, like focusing on one department or team.

But even when this initiative covers a smaller scope, like a department, it can still affect the entire company. 

For instance, let’s say your marketing department develops and implements an initiative to improve the company’s social media visibility. 

This will give your company more visibility and will most likely result in more sales. 

Now, the sales team would have to develop a strategic initiative to ensure that the new customers become repeat customers. 

And just like that, something that started on a small scale will have a wider scope. 

A very common subtype of a strategic initiative is introducing new tech. 

This business initiative is so commonly used that you most likely have implemented it in your business at one point or the other. 

You may not even know what it is called. 

You simply saw a need to optimize a particular aspect of your business, and you came up with the best way to do it and implemented it. 

For example, you may have had to implement new software in your business after realizing that you could improve your efficiency with the new software.  

Company Culture – What is an Initiative in Business 

Company culture is the values, standards, behaviours, and attitudes that people in a work environment share and how these govern their operations in the workplace. 

Additionally, initiatives under company culture deal with improving the company culture of an organization. 

Because company culture is intangible, it focuses on several intangible elements within the workplace. 

However, initiatives under this category can also tackle some physical factors that affect the company’s workforce. 

This is why workplace improvement and company culture initiatives are somewhat similar.

Since they both focus on the well-being of employees within the work environment, some initiatives may double as both. 

But despite this, the two types of initiatives are different because company culture initiatives have a broader scope and cover intangible factors. 

There are so many company culture campaigns that a company can use to improve its workplace culture. 

These include encouraging open communication and respect, having fun team-building activities, and offering employees incentives like paid time off, retirement packages, health insurance, longer breaks, etc. 

Like workplace improvement initiatives, these initiatives can also help improve employee satisfaction. 

This will cause other benefits like a low turnover rate which will help the company cut hiring expenses. 

Importance of Business Initiatives – What is an Initiative in Business 

Now that you know what initiatives mean in business and their different types, you are most likely wondering why it is even important in business. 

Well, initiatives are very important for businesses looking to go in a new direction and want to stand the test of time by staying adaptable throughout the different phases they experience. 

Simply put, without initiatives, it would be difficult for businesses to stay relevant as things evolve in their industries and the world. 

This activity offers businesses that practice it several benefits from increased revenue, new opportunities, business process optimization, flexibility, and so much more. 

Let’s take a closer look at some of these benefits below. 

Increase in Revenue 

The main goal of every business is profit generation; a business can only generate profit by generating revenue. 

This is why companies strive to increase their revenue. 

And most business initiatives will help a business generate this result. 

While not all business initiatives will help you make more revenue, most of them in one way or another, will either decrease your operating costs or increase your income. 

Let’s use an illustration we used in the section above. 

If your marketing team implements an initiative to increase your company’s social media visibility, this will attract more people to your business. 

Then your sales team can convert these prospects to sales and make them return customers. 

Ultimately, this will increase your revenue. 

Also, you can implement a workplace improvement initiative that will increase productivity, which will help the company make more money and reduce the turnover rate.

Another good thing about initiatives is that they open businesses to new and better opportunities. 

If a business carries out a strategic initiative, it may lead to certain changes in its long-term goals and even its operational processes. 

This can create flexibility for the company, opening up new offers and opportunities. 

Increase Efficiency

Efficiency is when a company can generate more revenue using the same quantity of resources as it normally does. 

Efficiency is very important to business growth as it can help a company make more money without spending more. 

And there are several types of initiatives that companies can undertake to cut down on waste and increase their efficiency. 

These can include initiatives like automating certain processes, cutting down labour using new technology, streamlining workflows, cutting down on unnecessary expenditure, etc. 

Business Processes Optimization 

Successful businesses strive to ensure every aspect of their operation works as optimally as it should. 

This is why these companies occasionally carry out specific initiatives that help them optimize their processes. 

When your operations go as smoothly as they should, it can result in a higher efficiency level, increase in customer and employee satisfaction, higher productivity level, and, most importantly, more revenue. 

Initiatives that can help you optimize your business processes include introducing new tech to reduce routine tasks, streamlining workflows, hiring specialized employees, etc. 


The world is constantly evolving, as are consumers’ needs and tastes. 

New technologies are reshaping the way we do things. 

The world is prone to so much change, and the only way for businesses to survive these changes is to adapt to them.

However, a company cannot adapt to change if it is not flexible enough. 

To stay relevant in the world, you need flexibility. 

And this is what initiatives offer your business. 

There are so many initiative campaigns that businesses can undertake to ensure they stay adaptable. 

A reliable campaign that can help a company in this aspect is modernization. 

Companies should stay up-to-date with new technologies and work on modernizing their processes with them. 

For instance, online shopping is very common among consumers today. 

You may have a physical store for your business, but you need to create an initiative to help you sell your products online to reach this online market. 

Better Company Culture – What is an Initiative in Business 

A major and commonly used initiative is the company culture initiative. 

So, one of the benefits you can get from this business activity is improved company culture. 

The good thing about improving your company culture is that it has several other benefits.

These benefits include employee satisfaction, higher productivity, a good work environment, a lower turnover rate, and so on. 

Tips on How to Create and Implement a Business Initiative – What is an Initiative in Business

At this point, you most likely can’t wait to create and implement an initiative in your company. 

However, if you do not do things as you should, you may not do them successfully. 

Thankfully, there are specific tips that you can follow to make the process smooth and successful. 

Let’s look at these tips below. 

Analyze Your Needs 

Before you start anything, you need to analyze your needs. 

This will help you determine what you wish to achieve with the initiative. 

And it will also help you know the best type of initiative to come up with. 

Make Your Plan

Once you have an idea of your initiative goals, you’d have to map out the details. 

This is where planning comes in; you should never carry out any initiative (whether big or small) without proper planning. 

At this stage, you will consider the initiative’s goals and duration.

Also, note the metrics for calculating its success and the steps you have to take to implement the initiative. 

You should also think about the cost at this point. 

Make your budget and ensure it covers every possible expense of the campaign. 

Consider Hiring a Consultant 

As someone new to this, you may find talking to someone outside your company beneficial. 

A strategic consultant may come in handy at this point. 

This way, you can get advice on aspects you did not think of. 

Put Your Plan in Action – What is an Initiative in Business 

Now that you have all the steps to implement the initiative, it’ll be time to start acting. 

Implementing the plan may not be as easy as you thought it would be while making the plan.

But this should not deter you. 

Make sure you stick to the plan.

You should also ensure to maintain focus on other essential things. 

Just because you are carrying out a new campaign does not mean that you should lose sight of your company’s everyday tasks. 

Practice Open Communication 

Initiatives often lead to changes. 

And a lot of employees often exhibit certain resistance to change, especially when there’s no proper communication about it. 

Therefore, you should ease your employees’ fears by practising open and effective communication. 

Read this article to learn more about handling resistance to change with employees. 

Track the Success of the Initiative 

Finally, after carrying out your initiative, you have to review its impact on your business. 

You have to be sure that its effect is positive. 

Also, use the success metrics to measure how successful the initiative was. 

Compare the results to the initial goals to see if they were met. 

Conclusion on What is an Initiative in Business

Initiatives help companies carry out the changes they need to implement. 

Several business initiatives are based on the different goals they help companies achieve. 

This article has discussed tips to help you successfully carry out a business initiative.

Now all you have to do is put everything you have learned into practice.